Labour's campaign in Crewe and Nantwich has been widely criticised, not just for labelling the Conservative candidate, now MP, a Toff; but also for blowing the dog whistle and raising immigration issues. Cameron's response, emailed out on the Conservative's e-newsletter condemns the tactics and makes the following comment "Their campaign didn’t tell us much about the Conservative Party – but it told us a lot about the Labour Party. It was backward-looking, divisive and xenophobic. In many ways, it was the end of New Labour." What he suggests, and perhaps something he will return to and promote as a theme of his attacks will be the collapse of the New Labour project, one that is perceived to have lost its way under Brown. If the idea has not already gained currency it could be a potent message in the run up to the next General Election. It could be a powerful dog-whistle for the Conservatives that has a significant effect on Middle England voters who seek vision as well as managerialism.