Engaging, evidence of Dumbing Down or just Dumb

I only just found this wonderful trailer to advertise Super Tuesday's television coverage. This is the way to advertise an election contest, forget swing-o-meters, gimmicky sets, on the spot interviews, lets superimpose the candidate's heads on wrestlers and pretend its WWF. The soundtrack is Down with the Sickness by Disturbed, why does that seem just so appropriate. But then is this actually the way to capture a television audience, get them excited in the contest? Alternatively does it encourage a non-participatory audience, similar to WWF enjoying the game of candidates biting chunks out of each other and pretending to be wounded?