Is John Lewis' the best Xmas ad

Probably, but only because you can do so much with it. I quite like the Shockwaves for Boris, but I'm sure what Cameron really wants for Xmas is an election, Darling needs a visit from three wise men and Brown a miracle, well you can make your own up. This was made by some of our final years who are investigating the power of the viral as part of their Interactive Media Strategy unit.