Sunday, September 30, 2007
Saturday, September 29, 2007
The media claim to have duty to inform, are they mis-informing? Are they feeding apathy by hyping up the idea of an election constantly? Its a big question!
Thursday, September 27, 2007
For those interested in symbols, rhetoric and connotations, the song was signing the party up to:
It well recalls the triumphs past,
It gives the hope of peace at last;
The banner bright, the symbol plain,
Of human right and human gain.
It suits today the weak and base,
Whose minds are fixed on pelf and place
To cringe before the rich man's frown,
And haul the sacred emblem down.
With heads uncovered swear we all
To bear it onward till we fall;
Come dungeons dark or gallows grim,
This song shall be our parting hymn.
Then raise the scarlet standard high
Within its shade we'll live and die,
Though cowards flinch and traitors sneer,
We'll keep the red flag flying here.
"The job of the Mayor is simple - to get people to work on time, to ensure people feel safe on the streets, to help people find a place to call home, to celebrate our diversity and to champion our success. My determination to lead this city is stronger than ever. After seeing both the good and bad that London has to offer, I am committed to making London greater and standing up for every Londoner that invests so heavily in our city. I want to be a Mayor for all Londoners, from Zone 6 to Zone 1. A Mayor that will listen, will learn and will lead."
Wednesday, September 26, 2007
While the national media will be the key means of getting the message out, such high quality accounts and images enable journalists to provide better accounts of the crisis and those campaigning within Burma to get their message to the broadest possible audience. Powerful and effective, and probably impossible without the internet; such is the nature of modern communication that none can stop information if those wishing to inform are determined enough, and while there are cases of this throughout history, in the modern age we are informed in minutes and hours not years.
Brown has been around long enough to be a brand in decline, particularly in the world of politics. In fact, up until his period as Prime Minister, he was seen only as a peripheral brand perhaps. But has the rebranding of Brown restarted the process, so he is a brand the public are learning about, or is he currently staving off an inevitable quick decline at a time when competitors are seen as less viable options?
If the latter then a quick election is his best move, if the former he has plenty of time. While perhaps these sorts of terms will not be in use within the Number 10 strategy team, the ideas will be front of mind. Will Brown's popularity last or is it a short honeymoon for a brand that seems initially exciting due to the media hype but will quickly wain as the public get tired of seeing him? Maybe it will depend, if he goes for the long period before an election, on how he differentiates himself from Blair and from Cameron, but that is a maybe as public opinion can often be a fickle master.
"The founding principle of the great American experiment, as it has been called, is based on the involvement of citizens like us. Regular people joining forces to make an uncommon and profound difference."
Monday, September 24, 2007
This is my pledge to the British people: I will not let you down. I will stand
up for our schools and our hospitals. I will stand up for British values. I will
stand up for a strong Britain. And I will always stand up for you.
Friday, September 21, 2007
Thursday, September 20, 2007
Wednesday, September 19, 2007
Tuesday, September 18, 2007
Iowa will be critically important in this race. But there are some unique aspects of the Iowa caucus that you need to know about. Here in the first state where the Democratic candidates will compete, people don't "vote" for their candidate in the way that you might think. In order to win, we have to turn people out to a caucus -- a process that lasts over an hour and requires supporters to publicly advocate for their candidate and persuade others to join them. That means in Iowa, it's all about organization. We have to organize all 99 counties and train over 1,700 precinct captains to lead these caucuses. We have to recruit more Obama supporters to attend their caucus and build the ground game to turn them out on caucus day. It's a massive undertaking, and with just over 100 days left before the Iowa caucuses, I'm asking for your help. Why does Iowa matter to you? Because the momentum from a win in Iowa could create a domino effect in the rest of the states that follow. In the last two presidential elections, the candidate who won the Iowa caucuses went on to win the Democratic nomination. Now is a crucial time to show your support. A donation of $12 will provide ten yard signs for Iowa lawns. $27 will send fifty Iowans a piece of mail telling them Barack's story. $53 can sponsor a college student at a Students for Barack Obama weekend training. And $114 buys enough t-shirts for canvassers to wear while knocking on every door in Evansdale, Iowa. Please make a donation now to help us win Iowa.
Monday, September 17, 2007
Sunday, September 09, 2007
"Perceptions are real. If you are playing to win they have to be favourable. Your ability to persuade people to listen to you, understand what you are saying, and support you, will determine whether you win or lose"
Thursday, September 06, 2007
"This is a totally different approach to campaigning for a political party. By using this new type of campaigning to set out the Conservative Party's vision in the run up to the conference season, David Cameron is demonstrating his fresh approach to politics."
Firstly there will be nine discrete advertisements, each focusing on a policy area and suggesting a better solution to the problems in that area than those offered by Labour. The policy areas are, The NHS; supporting families; the environment; pensions; crime; public services (schools and hospitals); poverty in Africa; steaming education; the EU constitution. So rather than simply being personality based, Cameron is moving beyond PR to the politics. Also they seem to be more than simple attacks on Labour's record but suggesting alternative proposal for dealing with problems. Whether the proposals are good or not is up to the reader, but it is a departure from the trend towards negativity.
Secondly these advertisements are to be in newspapers and on major websites such as AOL,Lycos and Facebook. This is argued by the Telegraph to be appealing to the 21 million internet savvy voters. The problem, as the comments on the Telegraph article show, is that it is a gimmick those using the net seem to be highly cynical of (though how representative these comments are is highly questionable). This indicates a high spend campaign that is targeting a wide range of voters and in particular web users.
The third point is that the advertisements themselves are not obvious to visitors. They appear not to feature on the Conservative website as yet unless the image (left) is an example and where they will appear on the sites is impossible to tell. If the image is the ad, and on the Home page it scrolls between messages but retains the same image, then it says very little about real policy. It is a shame in many ways that the actual ads are not shown, or that it is unclear if this is the ad or not, but I guess the idea is to create a buzz about them prior to release so they are noticed more. So it seems that the campaign itself is being hyped and PR'ed rather than the advertisements beign able to create their own momentum.
But is this new? Advertising clearly is not, neither is promotion via the Web; Cameron seems to have drawn politics in the UK more and more towards focusing on ICT. The foregrounding of policy is perhaps a shift of emphasis but in style it is reminiscent of the key points from the party's 2005 Manifesto. What maybe the only new aspect is that it is claimed that these are directly linking to their publics' attitudes as dtermined by analysis of the comments on the Conservative consultation exercise Stand Up, Speak Up. So perhaps in terms of talking about the issues that concern the people who the advertisng will reach, the politically interested web user, perhaps there is a greater use of marketing in designing the messages
Wednesday, September 05, 2007
Tuesday, September 04, 2007
I describe this simply, as per the above diagram, the problem is that this sort of reporting drives cynicism and boredom. Why do the public want an election, because every bored political editor is using this as the hook to make a political story exciting; and around the cycle goes!
Monday, September 03, 2007
Speaking in June of this year Gordon Brown claimed the following:
“In 2007, you have got to engage and involve people much more… engage them in discussing a big issue, it could be smoking, I did one on that, I did one on the British way of life… you work through the problem. I believe that citizens juries and citizen jury service could be a thing of the future: inviting people in all parts of the country… 100 or 200 or 300 people discussing an issue through. [They] feedback to government and then government responding and saying this is what we are going to do as a result. This is an important way of consulting.”