According to today's Independent Gordon Brown has enlisted Saatchi & Saatchi to construct his advertising for the 'forthcoming' election campaign and the poster is already in the bag. The message is 'Not Flash, Just Gordon'. So the election, whenever it is to be called, will be highly personal, centred on the candidates for prime minister, and perhaps just a little simplistic. Given that Brown is trying to establish himself as the serious politician, are the connotations of this message appropriate. Is it just me or is the image that comes to mind a rather camp (by modern standards) science fiction hero who always fought and won Ming the Merciless (so are the LibDems the main enemy)? The leaked story may just be testing the water, and the ad itself may never see the light of day, but an interesting direction for 'a man of substance'.