The signs are there - but are the British bored of an election already?

There's an election brewing, like strange shapes in tea leaves predicted everything from the death of a monarch to 'Squire Morton's pig running amok in t'village and trashing the market', the signs are there we are told. The way that every UK media outlet is playing up the election story is beginning to get annoying, I wonder what effect it is having on the more apathetic, less politically-interested, potential voter/non-voter? Many a probably thinking Gordon should get on with it so the media can find something else to talk about.

The media claim to have duty to inform, are they mis-informing? Are they feeding apathy by hyping up the idea of an election constantly? Its a big question!