The Politics of Pacman

The Conservatives have launched a game to get across the message that Gordon Brown has implemented 111 stealth tax rises; this can be found at http://www.taxmangordon.com/. If you go to the about screen you find why it has been created and the message "Try as you might you'll never get away from Taxman Gordon", alternatively you could just play Pacman and try and eat the Gordon Ghosts. Effectively political communication? Questionable! Novel? Yes! Negative? Yes! Reaching out to floating voters or non-Conservatives? Again questionable? Which means it doesn't really work in my opinion! Or is it just because I'm rubbish at Pacman, ho hum. It doesn't really make you think politically; then it is perhaps for the converted anyway.