Friday, July 25, 2008
It does seem rather odd to see a US Presidential candidate doing a world tour in the manner of a rock star but what he is managing to do is gain himself an image as a player on the world stage. Basically the strategy is to be the president, one must look like the president; while some could argue he is assuming the election is already won and so perhaps assuming too much, he is acting as if he were president. It enables the voters to get a sense of how he would look as president and perhaps establish if the untested Senator is up to the job. Polls suggest it is very tight and perhaps this is a good strategy, his weakness is inexperience so giving an insight in to the 'product' of an Obama presidency could work in his favour.
Wednesday, July 23, 2008
Tuesday, July 22, 2008
Monday, July 21, 2008
Friday, July 18, 2008
At an Ad Age event Liberal Internet publisher Arianna Huffington is challenged to build a campaign for McCain despite her obvious support for Obama. The interesting thing is that Huffington seems to be unable to be original and instead caricatures the current McCain campaign, spreading fear about the un-American, untested, pro-Muslim/Hammas nature of an Obama presidency. In fact her comments about Obama and his wife virtually replicate the inferences offered by the much criticised cartoon on NY Post front page. Her analysis is fear versus inspiration, the big question is what will US voters find most persuasive? If they accept the McCain arguments, see them as potentially true, they may well be drawn away from Obama; to support Obama is actually a bigger step as they have to believe that the change he offers is deliverable and deliverable by him. Of course the negativity could undermine McCain as the sender, but it will be interesting how the campaign will play out in the minds of voters.
Wednesday, July 16, 2008
Tuesday, July 15, 2008
Monday, July 14, 2008
Friday, July 11, 2008
Quite what prompted the incompetents - as they clearly are these days for
all their fat salaries and big job titles and egos - in the No10 bunker to have
the PM telling us to eat up our crusts one day and be photographed waving a
glass of wine around the G8 dinner table as he tucked into the conger eel the
next is beyond this simple communications guy’s understanding.
There's no way that these mistakes would have happened when Alastair
[Campbell] was there because he had news sense, he was street-smart. From what I
can see there is no-one at Downing Street from Brown downwards who has any
Thursday, July 10, 2008
I argue it is, not because the question itself is loaded, and it does present the Conservative and Labour case, but this poll loaded onto the Conservative's Bebo profile, contains images that lead the reader to a conclusion. Given that many Bebo users are the young people we may expect (I stress may) to not have much political interest or knowledge, offering the message 'Do we want five more years of this' alongside the 'partly to blame' option suggests steering the reader towards the Conservative line. Currently it isn't working which perhaps indicates something about the Bebo users that engage with politics. Common sense suggests it is not solely Brown's mess but that he did not help the situation, I suggest that is a reasonably informed response and that is the majority albeit a narrow one. Is this practice ethical? Any views?
Sunday, July 06, 2008
Saturday, July 05, 2008
This is a wonderful example of branding which, rather than bracketing off history, is selective in presenting the Conservative leaders: "For more than two hundred years... succeeded by being on the side of progressive change". Some of the 'achievements' of recent leaders seem a little desperate, and there are some great selections and omissions that are clear to anyone with a sense of history; saying that though it is easy to remember why, for example, Eden is remembered as a bad prime minister but not what he did get right. It has been posted to their Bebo and YouTube pages, and possibly more widely. A way of educating about the brand via social networks.
Thursday, July 03, 2008
I am not sure if this merits commentary really, it elicits some fairly negative comments on Youtube. What is the message, well at the most basic level you wont get laid if you support the Republicans. Given the positive tone Obama has tried to maintain, and his insider versus outsider positioning of himself, I am surprised this has been approved, if it has. I tried to work out when it was produced but it is posted by Mediacurves (worth checking out in itself) a week ago suggesting it is recent. Is this the standard of political debate the Democrats want to encourage among young people? How does this effect brand Obama?