Saturday, July 05, 2008

Branding and Educating

This is a wonderful example of branding which, rather than bracketing off history, is selective in presenting the Conservative leaders: "For more than two hundred years... succeeded by being on the side of progressive change". Some of the 'achievements' of recent leaders seem a little desperate, and there are some great selections and omissions that are clear to anyone with a sense of history; saying that though it is easy to remember why, for example, Eden is remembered as a bad prime minister but not what he did get right. It has been posted to their Bebo and YouTube pages, and possibly more widely. A way of educating about the brand via social networks.

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