It does seem rather odd to see a US Presidential candidate doing a world tour in the manner of a rock star but what he is managing to do is gain himself an image as a player on the world stage. Basically the strategy is to be the president, one must look like the president; while some could argue he is assuming the election is already won and so perhaps assuming too much, he is acting as if he were president. It enables the voters to get a sense of how he would look as president and perhaps establish if the untested Senator is up to the job. Polls suggest it is very tight and perhaps this is a good strategy, his weakness is inexperience so giving an insight in to the 'product' of an Obama presidency could work in his favour.
Musings on political communication, how it works, or doesn't, what it is and should be and reflections on what our leaders are saying and, importantly, how they say it!
Friday, July 25, 2008
Obama Style
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