They both Twitter! No really, how successful this has been I do not know. Maude is the Anchor Butter mascot, and has been twittering for a while.
The function is purely brand awareness despite the fact that the tweets rarely mentions the brand it is a way of gaining attention and delivering audiences to the brand homepage. The outcome, they hope, is that next time one of the 1,329 followers, or perhaps friends made aware of the twittering cow, are at the spreads aisle of the supermarket Anchor is front of mind and that purchase maybe even helping that cow survive. The trick is to have the attractive anthropomorphic mascot to front the campaign - think Alexander Orlov who likes comparing his fellow Meerkats - perhaps Tory Bear can do the same in a political context.