Monday, November 23, 2009

The power of the viral

The trick with viral campaigning is make it funny, make it something everyone understands and make it something everyone gets (in terms of a joke). While this may not find resonance with everyone, and you can criticise it as nothing more than a cheap joke, it is very quick turnaround for a political party and is nicely current.
Of course this is just the start of the deluge of photo shopped pictures that are going to be circulated by parties and their supporters over the next six months prior to an election so the joke will wear thin after a while; but as a one-off it may well get coverage across the Internet. And of course this is its only function, getting seen, understood and retained as a message; anything that derides Labour is doing the Conservatives a favour!

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