Widgets have become quite important in online campaigning. Widgets are simple little devices that allow brands to be promoted across their supporters web sites and various online presences. The problem with this strategy is motivating supporters, or in fact any web user, to want to place that widget on their site.
The Conservatives may have found a solution. The General Election Countdown (right) is part of a wider campaign, spearheaded by party chairman and de facto (if not in reality) face of their campaigns, Eric Pickles. He wants to ensure that members and supporters keep focus on the election and do not see it as a foregone conclusion whatever public opinion suggests. He is an interesting choice, his down-to-earth and amiable manner, greeting viewers of the latest video with 'Hello Chums' gives the impression of an ordinary guy; the serious message of the mountain the party have to climb to win delivered in a serious but friendly manner encouraging supporters to work for the party. The widget allows you to countdown to the election while also promoting the party slogan 'Now for Change'. The countdown itself is quite cool, well perhaps it is to political nerds like me anyway, time for Labour to find their own widget for supporters.