Brown has been around long enough to be a brand in decline, particularly in the world of politics. In fact, up until his period as Prime Minister, he was seen only as a peripheral brand perhaps. But has the rebranding of Brown restarted the process, so he is a brand the public are learning about, or is he currently staving off an inevitable quick decline at a time when competitors are seen as less viable options?
If the latter then a quick election is his best move, if the former he has plenty of time. While perhaps these sorts of terms will not be in use within the Number 10 strategy team, the ideas will be front of mind. Will Brown's popularity last or is it a short honeymoon for a brand that seems initially exciting due to the media hype but will quickly wain as the public get tired of seeing him? Maybe it will depend, if he goes for the long period before an election, on how he differentiates himself from Blair and from Cameron, but that is a maybe as public opinion can often be a fickle master.