It was Roy Castle who used to sing 'dedication's what you need... if you wanna be a record breaker'. Not sure it is dedication that results in the news today that Gordon Brown's Labour Party has now recorded the worst opinion poll rating for a UK political party since surveys began in 1943. The YouGov poll shows Labour on 23% while the Conservatives are on a very strong 47%. While the media lay the blame on voter concerns about a slowing economy, rising fuel and food prices, and of course the botched tax reform just prior to the Crewe & Nantwich by-election, there must be more to it mustn't there? There must be an understanding that the economic problems are not all Brown's making. So why is he not the man trusted to ride the storm? Is it the catalogue of errors that mar his short time as leader? Is it his wooden perfromance skills? Or is there a boredom with Labour and Brown's team? Conversely why are the Conservatives seen as being more able to manage the crisis? Is this due to a feelign that someone else deserves a chance? Is it about image and perception? Or is it anyone but Gordon? There are so many questions about Brown's popularity that opinion polls cannot answer sadly: any ideas?