Reflecting on Guto Harri's appointment as Communication Advisor to new Mayor of London Boris Johnson, a former BBC journalist and PR policy advisor; It is interesting that many of the top communication advisors in politics have a background in the media. It seems the skills of the journalist the receiver are most sought, rather than in public relations, advertising, marketing or the more outward facing corporate communication. While there is a lot of cross-over between the journalism and PR particularly, it would seem that the journalist (Alastair Campbell, Bernard Ingham etc, etc) and the knowledge of how the media operates as well as the contacts, is what politicians think they need most. While Harri is an exception perhaps, I wonder if journalists are the right advisors. Journalism has a whole set of norms that politicians must work with and adapt to, but other profession's skills may be more able to advise on how to communicate to and interact with the public effectively - just a thought!