Tuesday, April 01, 2008

Deliberately Unspun or just unprofessional?

When Gordon Brown first became Prime Minister he said he would reject spin as a tactic, and some bits of his communication were questioned as to whether they gave the perception of someone to whom image does not matter. This tactic may well have worn thin now though, particularly when his own colleagues are describing his speaking style as 'flat'. With that as context consider the email sent out by Labour to start their campaign for the local elections; a campaign of which the "starting point is, and always will be, the struggles and the hopes and ambitions of hard-working families". It is accompanied by the photograph (right) of genial Gordon, or is it the Boston Strangler; chief Dawn of the Dead zombie, what does this picture say? To be fair it should be a film of him talking but if your email blocks the javascript you just get this still image; it seems no-one considered that eventuality. What does it say to you?

2 comments:

Anonymous said...

In Oddjob from Bond films accent: "I'm coming for you Mr Blair"

Paul J. Thomas said...

A bit surprising considering he hired Stephen Carter earlier this year...