Wednesday, April 16, 2008


As I commented earlier, Ken now has Obama's team working for him; Paddick announced a few days ago that Mark Penn, sacked by Hillary Clinton, is now on his team to assist Democrat strategist Rick Ridder and US ‘blog­father' Jerome Armstrong. Gordon Brown and Boris Johnson seem to be sticking mostly with home grown talent, Brown recently hiring Mark Flanagan of LBC to a team with predominantly UK-based experience. but it is interesting that Americans are the most prized catches it seems, is it due to the fact that US politics is that little bit ahead in technology and strategy, is it based on the idea that if they can do well in the US the UK should be a piece of cake; or is it that there are so many professional political strategists in the US that they have to go abroad to find work? What the UK lacks are political consultancies and this is mainly due to the lack of funding for political campaigns, in the US the spending is bigger than many third world countries' debt, one does beget the other. But maybe more of the big PR and Marketing companies should set up a political wing, one of the key questions surrounding Americanisation as a concept is whether US practice can be transplanted within other nation's polities; some say yes, some say no. Without belittling the great work of our US colleagues, it does make me wonder whether a UK firm would have a better understanding of UK people, politics and communication? It's an interesting question if nothing else.

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