What many of us are fairly familiar with is the traditional top-down model of political communication which is carefully packaged for the media consumption by a mass audience; this is political communication v.1.0. The Internet offers new means of targeting smaller audiences with bespoke messages as well as allowing a more conversational discourse between elected and citizens; this is particularly the case with Web 2.0 applications and tools which increasingly appear as part of the professional political communicator's toolkit. We are finding that O'Reilly's architecture of participation, providing a place where people can come and contribute, is being created; perhaps giving birth to a political public sphere. But for the electoral political organisation there are other imperatives also, these include: avoiding embarrassing contributions and user generated videos, pictures and comments; controlling the message and brand communication; gaining support through perception management; and trying to become the focal point of a community online in order to build offline participatory support. This means that the democratic structure that characterises Web 2.0 is often absent, comments are moderated to ensure control, interaction is limited and politicians can remain spectators of discussions and not engaging directly with voters who come into their participator architecture. Myself and Nigel Jackson thus propose we are seeing political communication v.1.5, adapting slightly to Web 2.0 but also adapting Web 2.0 to the requirements of the electoral cycle. A thought that hopefully will be published soon, comments are welcome.