Wednesday, April 25, 2007

Get a little X

Above is Stockport's slogan designed to get young people voting. Their campaign offers a dowloadable podcast, and the ideas of why the young should vote are being pushed on Galaxy 102 through advertisements and phone-ins. Much effort, creativity and money has gone into a series of similar campaigns around the country aimed at young people, of course the one aspect they do not address is whether the young engage with the campaign itself, identify with the candidates, feel any of them represent them or have similar concerns. Vox pops from the UK suggest this is the major problem, and no amount of gimmicks telling the young firstly to register and then to vote will really help. This user generated two-part video and the opening song posted on Youtube gives a better impression of why the young may not vote perhaps!

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