X-Factor or Z-list

Sir Paul Judge is described as a Tory grandee, on the basis he was DG during the early 1990s, but it seems he has become disillusioned with all the parties and has decided to start his own to 'clean up politics' (though his past is not unblemished himself). The plan is to finance 72 candidates for the forthcoming European Parliamentary election, each of whom will be selected 'X-Factor style' by public vote. This was tried once by ITV but was an abject failure. Anti-sleaze MEP Martin Bell supports it but Judge wants to attract candidates such as Shami Chakrabarti to his 'Jury Team' party. Personally it sounds like another Kilroy-Silk style Veritas experiment that will have similar success, and the whole Judge and Jury concept seems to be more of a pun than a serious attempt at having any impact apart from gaining coverage, possible for Judge or possibly simply highlighting sleaze as a political issue and so depressing turnout further. But I may be proven wrong, it wouldn't be the first time; after all Judge is president of the Chartered Institute of Marketing and may well know how to design and sell a party better than those who have spent a life in politics. However, there is no precedent for an anti-party party with no policies every making an impact so it seems doubtful - any thoughts?