Monday, February 18, 2008

Making audiences think

I say part one of The Last Enemy, the most powerful way of gaining support for a political message is to plant it within a 'science fiction thriller'. As producer Gub Neal says: "The Last Enemy is... a cautionary tale about technology, with identity cards, biometric tests and armed police becoming an everyday presence in our lives". While many may not wish to listen to the complex arguments for and against identity cards etc, and do not consider how much data already exists on us via loyalty, credit and bank cards and through data collected by internet service providers, this gets the message home in a powerful but subtle way. If anyone was to call a referendum on ID cards while this drama is fresh in the memory I predict it would fail, such is the power of the dramatic narrative - they can make the audiences think far more than highbrow political debate and reach far more people.

1 comment:

titilicious said...

i thought it was crap!