Thursday, February 21, 2008

Enter the Messiah?

In contrast to the AOL celebrity endorsement that some see as 'publicity' but most argue is a dead duck; is this by Barack Obama. Not only does he carry the endorsement of Oprah Winfrey someone who, in terms of setting the agenda, has been argued to be the most influential woman in America, he now has the music business on side:

Not only is it celebrity endorsement but is a campaign in itself, even offering its own website. It appears as to be mroe than a contrived camapign video though, the narrative explains it was a spontaneous action independent of Obama, thus he is placed as a Martin Luther King style character, an agent of change, messianic but also very now - he is a pop star preacher. A gimmick or one of the most powerful peace of political communication?

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