What's in a name

After some form of voting, the Conservative party have launched their blog: its name is THE BLUE BLOG - mmm. Content could be interesting: "The blog will start with a bang at this year's Conference, where we will be bringing you backstage news and views from David Cameron, the Shadow Cabinet, MPs, delegates and the occasional guest." Given the twittering of LibDems and the comparative silence from Labour, the Conservatives had to do something to maintain their status as the party most embracing technology (at the top level that is) and innovating. Not sure if this is simply a relaunch of WebCameron as that gets little media attention, an attempt to gain more interest in their e-communication, or something genuinely different. There is no link as yet, not even a holding page, their website does not advertise it but, as in the manner of modern politics, puts Brown and Darling centre-stage (right). Let's hope the Blue Blog will offer a more positive message about the party itself rather than attacks on opponents. The one problem, extrapolating from polls, Cameron has is that he is seen as better than Brown but there is little wide knowledge about his or the party's policies. A similar situation saw Neil Kinnock versus John Major, Major was then seen as the safer pair of hands. Perhaps the Blue Blog can get more policy out there as the media may not be doing Brown any favours at all but neither are they giving Cameron a platform.