What's in a name

The Conservatives invite votes on the name for their new blog, the choices are pared down from thousands of suggestions to:
The Blue Room
Conflab
The Blue Blog
Speakers' Corner
Out of the Blue

Voting ends Wednesday at midday. Why go to this trouble, if nothing else it gives a sense of co-ownership and offers the perception that the party does not have the objective of controlling the blog. It has been argued that parties return to a default position of control when designing online content, this gives an impression they will not. However that will be proven by the content itself, however at this stage it gets people involved and that is something every party needs.