Musings on political communication, how it works, or doesn't, what it is and should be and reflections on what our leaders are saying and, importantly, how they say it!
Wednesday, September 10, 2008
Unique selling point?
Can one steal a USP, is it too obvious a theft or can the McCain-Palin team establish themselves as the team most able to deliver the sort of change the undecided voters in swing states want?
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