It is interesting to find out which is better. Whether a high profile in the mass media or a simple grassroots campaign to activists backed by an online campaign will get someone elected. Well there is an experiment going on it seems. The campaign to be Liberal Democrat president. The most high profile contender is Lembit Opik, famous for his predictions that Asteroids will destroy the earth, for his relationships with a Weather Girl and a Cheeky Girl and most recently for being the advocate of the Segway. I cannot find a personal website for him across four pages of Google results but there are loads for News of the World stories, Hello Magazine etc etc. So he is well known and one could suggest he would have some support.
His opponent is Ros Scott, member of the House of Lords and a grassroots campaigner. She has a great website 'I'm 4 Ros', has a regularly updated blog 'Because Baronesses are people too' and has spent a lot of time courting activists in the local party associations. She has no significant public profile, but she may be considered the more serious politician.
But here is the question. The majority of electors are ordinary members, not the activists that Scott would have been meeting, they will be aware of Opik from numerous media appearances. So who will win and why?