Karl Rove, the man dubbed Bush's brain due to his role in masterminding his communication strategy, has given Obama an open goal in his fight against McCain. He is quoted as stating "McCain has gone in some of his ads -- simply gone one step too far, and sort of attributing to Obama things that are, you know, beyond the '100 percent truth' test." This, said to Fox News has been widely quoted in the media and across the web already, particularly it has been circulated by Obama's team to reinforce the case to suggest McCain is running: "the sleaziest, most dishonest campaign in history". But Rove actually makes an important point to both candidates, negativity is being relied upon too much and both candidates run the risk of turning voters off. I commented to a colleague last week that I am surprised there is not a deep sense of election boredom setting in across the US, after all it seems to have been running for a year already and is just getting more intense. Rove's argument actually makes a lot of sense, but will either side listen?