Barack Obama has a wonderful ability to phrase arguments as if they come from his supporters, and the mass of US voters, as opposed to just being from him as a presidential candidate. Now he is under fire from both Clinton and McCain, he is also now drawing inclusion into his defence. Arguing that "Senator Clinton continues to run an expensive, negative campaign against us. Each day her campaign launches a new set of desperate attacks" he argues that "They're not just attacking me; they're attacking you". An outrageous quote from Clinton (actually said by an aide which may be handy) Obama highlights is that she "attempted to diminish the overwhelming number of contests we've won by referring to places we've prevailed as "boutique" states and our supporters as the "latte-sipping crowd." Own goal?? It is not playing well with Obama supporting bloggers that is for sure.
But also by including his not insignificant number of supporters across the US as victims of the Clinton attacks, Obama undermines the attacks and tries to build solidarity against his rival for the nomination. It may be successful but he needs a stronger case to pinpoint further reasons why an attack on him is an attack on the Obama movement; if he can make that case it could be a powerful weapon that persuades those who may not be supporters but who lean towards Obama and are undecided. How such techniques will play in a fight versus McCain is less clear but it could win him the nomination if Clinton is seen as attacking the people rather than her opponent.