There is nothing better than a carefully worded apology, one that does not accept any respnsibility but never the less magnanimously takes a share of the blame, says sorry for the minor crime but in doing so allows it to be repeated. This is my analysis of Chris Huhne's apology to Nick Clegg via his website.
"On behalf of Chris Huhne's campaign, I sincerely apologise that a background briefing document of quotations from Nick Clegg on public services reform and proportional representation was sent out with a wholly inappropriate title. There is no excuse for this. The document title had not been approved before the document was sent out and neither Chris nor I were aware of it. In no way does the title of the document as sent to the Politics Show represent Chris Huhne's opinion and he completely dissociates himself from it."
Firstly it is on behalf of a campaign not the individual. Secondly it is the title of 'Calamnity Clegg' that is the wrong doing not the attacks on his opponents ability; almost good content but bad title. Combined it does bring the sincerity of the apology into question, or am I just too cynical? Does it read as sincere? It suggests that the negative campaigning will continue and divisions could entrench further.