Friday, November 16, 2007

Securing the orange vote

Australia's Liberal Prime Minister is widely believed to have a matter of days left in office as he is predicted to lose to Labour's Kevin Rudd. His campaign has been fraught with problems, with many viewing it as the campaign of a team that know they are beaten. In particular Youtube users have remorselessly attacked him using a range of mash-ups; the incredible farting PM certainly undermining his credibility.

His last foray on Youtube is clearly attempting to position Howard as a nice guy, caring about disabled children, the environment and who listens. But the reaction is perhaps not the one he wanted.

Comments on Youtube suggest his video may have won over the orangutans (the orange vote), or that it promotes Daniel Clark more than Howard. Daniel is the young disabled boy who wrote to Howard to ask him to intervene on behalf of the apes. Watch it, it makes many political video advertisements seem quite engaging.

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