Wednesday, June 04, 2008

Right message, Right media

Advertisements leave impressions with the viewer, few are constructed to directly make people think or evaluate the argument but accept it, perhaps subconsciously, or want to find out more. Hence it is no surprise that the majority of advertisements shown so far in the race for the nominations in the US have remained concentrated on television. However there is a new function for the Internet, while Youtube can amplify messages by allowing them to be re-posted, advertisements, websites and social networking is all about donations. Hence perhaps, Obama, the man most active on the web has earned the most donations, Clinton had to dip into her own purse while McCain relies heavily on Republican money. As we move from the nomination race to a Presidential contest will we see the Internet becoming more important for both candidates or will Obama carry on outstripping his opponents: I guess the key question is how much money can Americans afford to give to a campaign?

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