Tuesday, November 24, 2009

What have birds and Maude the Cow got in common?

They both Twitter! No really, how successful this has been I do not know. Maude is the Anchor Butter mascot, and has been twittering for a while.
The function is purely brand awareness despite the fact that the tweets rarely mentions the brand it is a way of gaining attention and delivering audiences to the brand homepage. The outcome, they hope, is that next time one of the 1,329 followers, or perhaps friends made aware of the twittering cow, are at the spreads aisle of the supermarket Anchor is front of mind and that purchase maybe even helping that cow survive. The trick is to have the attractive anthropomorphic mascot to front the campaign - think Alexander Orlov who likes comparing his fellow Meerkats - perhaps Tory Bear can do the same in a political context.

8 comments:

Anonymous said...

you have a nice site. thanks for sharing this resources. keep it up. anyway, various kinds of ebooks are available here

http://feboook.blogspot.com

dissertation said...

Wow Impressive!
Your blog is very informative. However, it is pretty hard task but your post and experience serve and teach me how to handle and make it more simple and manageable.
Thanks for the tips… Best regards.
dissertation writing

buy viagra said...

Today twitter is revolution of interenet multimedia.

Anonymous said...

I like your blog and I like your work so I will apreciate for you to all,,,,,

http://www.dissertationhelpindia.com/spss-dissertation-help.html

Anonymous said...

managerialaccountinghomeworkhelp.9f.com, accounting homework help, accounting tutor

Jamie Spencer said...

What have birds and Maude the Cow got in common?<-- Great!

Seo Company In Jaipur said...

that's great for the sharing this information

VertexPlus said...

Good post about pr and marketing.Thanks for share.If you are interested in ios app then choose ios app development company