Louis Caldera is not exactly a household name, he is Director of the White House Military Office and the man responsible for organising a photo-opportunity for Air Force One, or at least a replica. The result became headline news as it all went wrong and half of the residents who witnessed the low flyover thought it was a repeat of 9/11.
Now, how could this debacle have been avoided? Well first you inform the Mayor of New York perhaps? Perhaps you inform the people via the press a day or two earlier? Perhaps you have an advance team deployed to let people know what is happening? After all if all you need is a shot of the plane airborne, it doesn't really matter what is happening on the ground and so you turn it into an event in which people can get involved rather than scaring people. Or perhaps you save the several hundred dollars and just photoshop it next to the Statue of Liberty or any other building you wish to for free, after all who would complain. Or you could do what Mr Caldera did and not think it through.