Wednesday, January 07, 2009

Do endorsements from rappers matter?

And it is just a question! Perhaps one of the really novel events within the US presidential election contest was the creation of supportive videos and music independently of the campaign. Not just the rather naff Obama Girl, though that got a lot of coverage for him and for Obama Girl herself, but Will-i-am's Yes We Can. The novelty was that Obama's words had been inserted into the song making him appear as more than simply a politician on the victory trail but also a performer in his own right. A new song has appeared, My Flag which can be downloaded free here and is being promoted online. It does not yet have a Youtube video but it is interesting that there remains an impetus and enthusiasm to promote Obama in ways we would not normally consider as fitting with electioneering and campaigning. While much rests on his ability to deliver, if this continues it could be a highly significant arm of his permanent campaign: one he can do nothing about but is supportive of him as President. Does it matter, I think so, the fact that a DJ singer and rap artist is prepared to not just sample Obama but to build a song around his support and love for the President elect is a message to others like Jay and to wider society.

3 comments:

Matt Hurst said...

It's representation by association, makes you feel good about your choice of "brand" I guess.

Much like, "Oh I trust Alan Hansen so I'll shop at Morrissons."

Darren G Lilleker said...

Is it just trust, or is it also more about emotional attachment ot an artist, their obvious emotional attachment to the candidate and so involvement by proxy? Just my take, cheers Matt. D

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