I like this, in some ways, in others I am unsure. But the ideas behind this is to encourage interaction, or at least a form of interaction. Interactivity-as-product allows web users to shape their web spaces, interact with the site by choosing what to see, where to go and what to take away.
The WebCabinet can be embedded across any website and, essentially is a way of getting a message across to a wider audience. And it has worked, even the Conservative supporting blogger Dizzy embedded it as it made him laugh! But is this the sort of interactivity that voters want from a political party or would they prefer to enter into public dialogue on substantive issues as opposed to sharing in an attack on the opposition? It is a question?