Wednesday, October 01, 2008

The online race to be (LibDem) President

From a very slow start, Lembit Opik seems to have launched a campaign for his bid to be LibDem leader. Interestingly the BBC picked up on the bit of the contest taking place on Facebook, both he and Ros Scott have '4 President' groups and in terms of membership Opik is winning 694 to 416. So does this indicate anything, no and numbers alone rarely do. Those supporting Opik are mostly UK based, but include people from the Caribbean, across Europe and one Alex Hilton the creator of LabourHome. Scott, on the other hand, has all the MPs showing their support and hers seems to be the site for the party elite and some of the activists.


In terms of content however, Opik's Discussion Board contains the question 'will he help or hinder the party' and there are 5 posts. Yes they all say he will help, but it does focus on some of the questions about whether he can be taken seriously as a politician. A clever persuasive tool is for the admin to put up the question and get the ordinary visitor to give an endorsement. Scott's page is a little drab in that respect, pictures of her touring the constituencies but nothing that shouts out at the visitor.

Ros Scott's website however is the focus of her campaign. Here visitors are asked to input a postcode or select a region and then you get endorsements from local party activists from the local MEP to councillors to an ordinary, new member of Poole Liberal Democrats. A very attractive site and perhaps pitched right for the target audience of card carrying members. Lembit Opik's is nicely branded, it is yellow, but far more haphazard and unprofessional. There are a range of endorsements from MPs, PPCs etc but it does not have the attractive presentation; but does this matter really?

Perhaps the telling difference is the statements. Scott talks in manifestos and there is a lot of words to get through, but this is ideal for those who have high involvement in the contest and its outcome. Opik offers 12 lines that are about his personal values as opposed to the nitty gritty of politics and the role of the President. It is a contrast between Opik's "President with vim and verve, who everyone knows" and "someone who represents that membership not just to the outside world, but internally, to the Leader". But it depends on the audience which will have the greatest persuasive impact. Is it a case of style versus substance, celebrity versus grassroots campaigner and if so which would you put money on to win?

3 comments:

Mark Hanson said...

and Lembit even has his own PR agency http://pr-media-blog.co.uk/lib-dems-seek-pr-redemption/

Anonymous said...

So who's paying for use of said PR firm? I think we need to know. Bearing in mind LO does not always declare his financial goings-on (how much is he being paid by the silly Segway people and did he claim for the house he bought with the fragrant Sian Lloyd? ) one wonders what sort of a deal he's struck. This coupled with the very fact Big Brother would even consider him ( can you imagine Vince or Paddy being approached?!) says SO very much. He's a walking talking disaster for the party. Please God he'll NEVER get elected

will said...

A片,A片,A片,A片,A片,A片情趣商品,情趣用品,情趣用品,情趣,情趣,情趣用品,情趣商品,情趣用品,情趣,情趣,情趣用品,情趣商品,情趣用品,情趣,情趣,情趣用品,,情趣,情趣用品,情趣用品,情趣用品,情趣用品.情趣,情趣,情趣,情趣,視訊聊天室,情趣,情趣用品,情趣,情趣用品,情趣用品,情趣麻將,台灣彩卷,六合彩開獎號碼,運動彩卷,六合彩,遊戲,線上遊戲,cs online,搓麻將,矽谷麻將,明星三缺一, 橘子町,麻將大悶鍋,台客麻將,公博,game,,中華職棒,麗的線上小遊戲,國士無雙麻將,麻將館,賭博遊戲,威力彩,威力彩開獎號碼,龍龍運動網,史萊姆,史萊姆好玩遊戲,史萊姆第一個家,史萊姆好玩遊戲區,樂透彩開獎號碼,遊戲天堂,天堂,好玩遊戲,遊戲基地,無料遊戲王,好玩遊戲區,麻將遊戲,好玩遊戲區,小遊戲,電玩快打情趣用品,情趣,A片,AIO,AV,AV女優,A漫,免費A片,情色,情色貼圖,色情小說,情色文學,色情,寄情竹園小遊戲,色情遊戲,AIO交友愛情館,色情影片,情趣內衣,情趣睡衣,性感睡衣,情趣商品,微風成人,嘟嘟成人網,成人,18成人,成人影城,成人圖片,成人貼圖,成人圖片區,UT聊天室,聊天室,豆豆聊天室 ,哈啦聊天室,尋夢園聊天室,聊天室尋夢園,080苗栗人聊天室,080聊天室,視訊交友網,視訊借錢,黃金,黃金回收,黃金價格,黃金買賣,當舖,中古車,二手車A片,A片,成人網站,成人影片,色情,情色網,情色,AV,AV女優,成人影城,成人,色情A片,日本AV,免費成人影片,成人影片,SEX,免費A片,A片下載,免費A片下載,做愛,情色A片,色情影片,H漫,A漫,18成人,情色電影,自拍,成人電影a片,色情影片,情色電影,a片,色情,情色網,情色,av,av女優,成人影城,成人,色情a片,日本av,免費成人影片,成人影片,情色a片,sex,免費a片,a片下載,免費a片下載,成人網站,做愛,自拍A片,A片,A片下載,做愛,成人電影,18成人,日本A片,情色小說,情色電影,成人影城,自拍,情色論壇,成人論壇,情色貼圖,情色,免費A片,成人,成人光碟18成人,成人聊天室,成人電影,成人圖片,成人貼圖,成人圖片區,成人影片,成人文章,成人小說,微風成人區,成人交友,成人文學,成人漫畫,成人遊戲,免費成人影片 ,成人論壇,愛情公寓,情色,色情網站,情色A片,色情小說,情色文學