It is hard to tell whether Sarah Palin is popular or not, some sections of the media castigate her, others talk of her as the saviour of the Republican campaign: the authentic hockey mom. But what is interesting is the fuss being made of her winking. There are a few clips on YouTube, such as the below to illustrate this:
The media seem to suggest that what she is suggesting is an understanding of her audience. That by winking it is an unspoken gesture of empathy and being at one with the people. Hence while many papers quote strategist Axelrod saying she would perform well but that you can not get away with just a nod a wink or a smile. However her great quality is her ordinariness and perhaps the nudge nudge, wink wink, say no more tactic will work for her.