Visiting Gordon Brown's campaign website I was unsure what to expect. Well actually it is quite impressive and follows a variety of the rules of 'best practice' for a 'sticky' website. In other words it has the pull factor and would attract visitors back. Visitors can select the topics that should be prioritised in discussion, there is a team blog,though Oona King is the only poster so far, there are videos of Gordon's tour and photos. And you can have his news fed directly to your website or desktop (see on the sidebar). Highly professional, very up-to-date, clearly designed to project the 'New Gordon' image as part of his branding strategy. Definitely designed more for public consumption than to gain support among party members. But that is Gordon's battle if the BBC New's forum contibutions on 'Would Gordon Brown be the right choice?' are in any way representative. It seems he is pursuing public support in every way possible.