In an era when politician's promises tend to be rhetorical and empty with little sign of being actioned, it is good to see immediate action. President Obama stated in his recent Weekly Address, that government must "recognize that we cannot meet the challenges of today with old habits and stale thinking... we need to reform our government so that it is more efficient, more transparent, and more creative." His pledge was to "reach beyond the halls of government" and engage the public. The result has been to 'be where the people are'; Facebook, MySpace, Flickr, Vimeo, Twitter, YouTube and iTunes. The White House blog post "Technology has profoundly impacted how – and where – we all consume information and communicate with one another. WhiteHouse.gov is an important part of the Administration’s effort to use the Internet to reach the public quickly and effectively". But it is not simply a strategy of reaching out and getting the public to engage with information, as a Politico's review suggests questions posed via social networks are also answered via the White House blog so putting people directly in touch with their government. Is this the future of government? Could any other politician either institute such a strategy, or perhaps gain the level of engagement Obama enjoys; that is the big question? Also, whether it will last is a question though that depends on Obama and the way he encourages the use of these tools and the extent to which there remains an audience.