Is this just a little too much

The worrying thing about the aftermath of Obama's victory is the repeated offers to buy commemorative bits of the campaign, T-shirts first, now coins. Not sure if these are legal tender (I suspect not) but is this moving out of the realms of being a president and into those of the pop star or movie where merchandise is pushed out to bolster profits and keep the brand front of mind; what next - the Obama action figure (please god not a family set). Now it is a way of keeping up momentum over the next 68 days until his inauguration but it is also blatantly about fundraising. Now this may be somethign that his supporters want to buy into, but is this also just a little tacky and inconsistent with the office he is assuming? Just a question!