Sunday, November 09, 2008

Change has come to the US and the world, it must be true as every journalist says so. The actual nature of that change is to be seen, whether Obama is capable of delivering the change that his huge and diverse support now expects is a huge question but he has and continues to build expectations. In order to maintain interest and enthusiasm in him he has created a blog that allows his supporters, journalists and anyone interested to find out what he is saying and how is plans will evolve over the next 72 days before inauguration. The blog is, and currently this includes links to videos of his speeches.

However this is not offering political Web 2.0 and appears to choose not to. It is a way of communicating unmediated messages directly to his audience. It does not allow comments on his news items or speeches, so ensuring total control over the message. There is an area of the site that asks for 'Your Story', "Tell us your story in your own words about what this campaign and this election means to you. Share your hopes for an Obama Administration and a government for the people". However this is appears arguably to be more about providing marketing material than involving the public directly in government, what Obama's election means to 'you', your hopes, can all be used as public endorsements of the campaign as they can be carefully selected and posted to offer the right impression. But perhaps the 'hopes' may also demand to be answered also and this blog could become a way in which Obama and his public can interact. At this point it is though a 'perhaps' and this is really a new way of communicating to (not with) the public and gaining endorsements.

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