Monday, February 04, 2013

Will the next Democrat hopefuls do an Obama?

Having completed analysis of the use of the Internet by Obama in 2008 and 2012, and compared his community building and interactivity to his rivals, in a chapter that will be published in the Sage Handbook of US Political Marketing we speculated whether this was an Obama model of campaigning, a Democrat candidate model, or a new model for campaigning that everyone would eventually lock on to.  The launch of the Hillary Clinton campaign, by the Ready for Hillary Political Action Committee suggests the answer is that it was an Obama thing. 
Drawing on a number of theories for Internet use and campaigning we proposed four functions for websites, social media platforms and the various tools and spaces that a campaign might utilize. They are informing, mobilizing  harvesting data and interacting. 

Of course it is early days for team Hillary, but as the screenshot shows it seems priority number one is harvesting email addresses, through a sign-up mechanism that is the totality of the Ready for Hillary website, and data from the Facebook group which already has over 32,000 members - that is a lot of data already about the lives of those who do (and so also data on those who might be convinced to) support the Hillary campaign. However, the imagery is Hillary beckoning the visitor in. Is it a sign that this will become a community? Will Hillary develop an interactive campaign? Research suggests that female representatives are far more likely to be conversationalists and interactive than their male counterparts. Or will this indicate that the next contest will be back to a more Web 1.5 approach (between Web 1.0 and Web 2.0), looking interactive but really all about persuading?

10 comments:

BessieVea said...

I have been reading out a few of your articles and i can state pretty nice stuff. I will surely bookmark your website.

Buy Instagram Followers

Rob said...

Any candidate who has seen what has happened in Italy will know that a grass roots online strategy is not only attractive but essential in consolidating their position. We are seeing more and more mavericks like Beppe Grillo and indeed Obama, in his heydey, break onto the scene to cause an upset.

Moderndecorshop said...

Excellent stuff with wonderful information! I'm new here and loving the post! Thanks for sharing this great info!

moderndecorshop.com

Anonymous said...

I just like the valuable info you provide on your articles. I'll bookmark your blog and check again right here regularly.

Caregiver San Diego CA

wiccaqueen said...

Hi

REally interested in gathering imforamtion about obama and your Post gives me Lot of information about obama.

Book of wicca queen

cathyleemargrate said...

Hi

I"m very much interested in gathering Lot of information about Politics today I gather lot of information from your thoughts.

Pimpmyviews said...

Hi

The Post seems to be awesome I really Gather Lot of information From your Post

Get views on youtube

Unknown said...

The information you convey very nice, finally after I browse to and fro to seek information about this, I also find it on your site.
Thank you very much, nice to meet you and success always

Cara Mengatasi Penuaan Dini
Cara Mengobati Kanker Payudara
Obat Penyakit Asam Lambung
Obat untuk Menyembuhkan Kencing Manis
Obat Penyakit Katup Jantung

Obat Penyakit Kulit said...

Thank you very much because you have always shared many new things to us
I am very happy because I can get articles that are very weighty contents
Maybe I will come back to your site. Greetings :)

Obat Kista Baker Obat Kista Coklat Walatra Jelly Gamat Obat TBC Obat Nyeri Dada Obat Batu Ginjal Obat Infeksi Lambung Obat Kencing Berdarah Obat Jerawat Di Dada Cara Mengatasi Tenggorokan yang Gatal

Unknown said...

I can only express a word of thanks. Because with the content on this blog I can add knowledge I, thank has been sharing this information. Do not forget to visit our website to share information and knowledge about health.
agen resmi walatra capsule
obat tuba falopi
obat luka jatuh
cara mengobati sakit kepala