Labour's Manifesto Launch Ad: Smart or Dumb?

This is the advert promoting the manifesto of the Labour Party of the UK. Given that this is engaging it may get seen quite a lot of people, I can see this doing the rounds on Facebook etc. But is this a smart way of communicating their message, making simple and easy to digest and understand. Or is it dumb, or rather too dumbed down, trivialised and lacking substance. It could be seen as the bullet points for a grand plan, or a series of rather vague promises. It could be seen as patronising or reaching out and making policy relevant. What does anyone think?