Saturday, September 19, 2009

We Have More To Offer

Is the translation of 'wir haben mehr zur bieten' the caption of an ad by the Christian Democrats in the current German election campaign.
While there are various readings and interpretations of the phrase itself, juxtaposed with the picture of party leader Angela Merkel and her colleague Vera Lengsfeld suddenly there are other readings and interpretations that may or may not be intended (though it is hard to imagine the pictures are chosen in a random way). Looking at the ad one wonders exactly what it was that the producers, and indeed Merkel herself, wanted to convey and if this is the sort of image and brand connotations Merkel and the CDU want or not. Interesting definitely!

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