Musings on political communication, how it works, or doesn't, what it is and should be and reflections on what our leaders are saying and, importantly, how they say it!
Friday, December 19, 2008
Are we missing something?
Tuesday, December 16, 2008
A bit strong, or striking the right chord?
and Brown is one that seems to be not simply political but also personal; or at least that seems to be the perception both leaders (Cameron in particular) want to offer. While it would appear that getting everyone, including single parents, back to work would work well with Conservative voters, it is Cameron that has emerged as the chief opponent to the plan. And interestingly he is defending the family in his attack on the 'macho... sick' Brown. Well that is the way much of the media report his quote, but in saying that "I think this is all some kind of macho positioning exercise, in which case I think it is pretty sick", in further questioning the thinking by saying "``I don't know whether James Purnell is just trying to be tough or if he genuinely thinks it is OK to force mothers of young children to go to work. Either way, I think this is a shameful proposal." and concluding his comments on the subject with a overall criticism that "These, I believe, are all signs of a Government that has been in power for too long", he is setting out his stall as against anything the government has to offer. This could be dangerous if they have to adopt government policy if they do win the next election, equally it could strike the wrong note among party loyalists; however the strategy is to be anything but Labour and make criticisms link with observations about being out of touch and 'in government for too long'. The time for a change (for the better) may well be the key message for the next election campaign, and Cameron is positioning himself as diametrically opposed to anything Brown's team can offer. Monday, December 15, 2008
Foil or Fool
When mixing with celebrities, and especially comedians, politicians tend to come off quite badly. They look foolish for trying to be cool and funny as well, or just become the foil for a joke they do not always look like they understand. Not sure which is the case here, aside from whether Walliams should have turned up and confused the children who attended the Treasury's charity party as his 'ladyee'. Darling had the guts to play along with the engagement and laugh it all off, which does take nerve when the cameras are on you and there are a bunch of kids demanding to know if they are married and why the ladyee has a beard.
Friday, December 12, 2008
The simple message didn't win the day
The film gained 184,806 views by the time of the announcement as well as a lot of, predominantly hostile it has to be said, commentary from Youtube users. The No campaign also used Youtube, though gets a paltry amount of hits. In contrast to the Yes campaign it has little of a positive message but preys on fears of being 'ripped off' by 'sharks' (or worse with on example) but often uses a little humour as well (see below)
Thursday, December 11, 2008
Is John Lewis' the best Xmas ad
Probably, but only because you can do so much with it. I quite like the Shockwaves for Boris, but I'm sure what Cameron really wants for Xmas is an election, Darling needs a visit from three wise men and Brown a miracle, well you can make your own up. This was made by some of our final years who are investigating the power of the viral as part of their Interactive Media Strategy unit.
Tuesday, December 09, 2008
The Future of Politics - the report is out
Monday, December 08, 2008
The Future of Politics
Should MPs be above the law?
MP from giving sensitive but information in the public interest to the public? Or will it be that an Opposition MP had 'groomed' a civil servant to obtain information of a sensitive nature? Those are the two positions and the outcome will be based on trust. Does the public trust the government or the Opposition the most? Perhaps the answer to that is obvious, though of course trust in all politicians is low, but if trust can be linked to popularity then the government may well come off worse; especially as the media seem to be following the opposition line.Thursday, December 04, 2008
Better than Football
Fantasy Parliament, basically you choose who is PM, Chancellor etc and the cabinet members get points for speaking in the House, being promoted etc. The aim, the creators state is: "Fantasy Parliament is designed to help to further re-engage people with the politicians that represent them and the work of the UK Parliament, through a fun game that is free to all. You don’t have to be a professional political commentator to take part – the game has been made for everyone, from parliamentary researchers, to activists, to students, to young people and members of the public". Unfortunately these aims, and wide audience, may be aspirational only. The site is a bit clunky but there is about 100 cabinets in existence on the site so far. The negatives, well you have to search by surname for MPs, you cannot find them by constituency or current job and then when you look at other cabinets and wave the cursor over the 'seat' (pictured is the screenshot of the cabinet table and seats) only their picture comes up: fine if they are all front benchers but if unknown they can be hard to recognise. But if you fancy creating a GOAT (government of all talents), would like to have Jeremy Corbyn in the Foreign office and Vince cable in the Treasury you now have the chance. Incidentally, the top three cabinets (not sure on what basis as every score is zero so far) are very similar to those of either Cameron or Clegg but it is hard to find a Labour supporter. Perhaps this is symptomatic of the government's failure to attract support online, or perhaps no-one actually would want Brown as PM or Darling as Chancellor; or at least not yet. The top 5 MPs are also an interesting list all unknown with the list topped by Hywel Francis - if you are wondering who he is then Google his name and prove the site is workign by making you find information about an MP who you previously was unaware existed :-) Tuesday, December 02, 2008
Boris the Petrolhead - or not!
Should we question the ethics?
In a piece for The Sun newspaper, Conservative leader David Cameron writes on the repercussions from the Independent enquiry into the tragic death of Baby P (or should we now call him by his name: Peter?). Firstly Cameron salutes those who supported his call for the enquiry "More than 1.3million signed The Sun Baby P petition, each name a cry for justice. Yesterday, those cries were answered. The sackings, suspensions, resignations were long overdue..." he also asks a range of questions concluding these with "The army of Sun readers who signed their names to that petition want answers to these questions, and so do I. It’s thanks to pressure from this paper that we’ve got this far, but we’ve got to keep pushing for the truth... And we’ve got to keep fighting to make the safety net stronger for other vulnerable children". Here he positions himself alongside the Sun's editors and the readers who have signed the petition.