Barack Obama is tipped to be the next US President. But why? Here's a theory. He positions himself carefully as the outsider, with his ethnicity and background as evidence for this. Thus he is the non-Washington candidate, the real person, the real American perhaps. George W capitalized on his all American man image; Obama is slightly different, and an idealist, but his authenticity is his secret. He appears to offer a quality that Americans currently need, a fresh perspective on politics, one not tainted by the military-industrial complex. Whether he can sustain his image of authenticity should he win the nomination is a big question but currently his ability to 'keep it real' is placing him as the hot favourite as his support climbs.