Seeking Trust

Finally there is to be an overhaul of MP's funding, perhaps the move is too late, and some may say too little (either in stringency or generosity) but the allowances are going to be converted into a flat rate. The announcement was not to the press gallery, and was not leaked prior to announcement, but was released in video format to be embedded on news sites etc (it is below), so why this new way of releasing an announcement?



Well here is my take. The video can be embedded, as said, it is short and easy to watch or listen to (1.28 minutes) and so the message can be delivered directly to the news audience by Brown without commentary. Also the whole thing could be shown on news bulletins, though this is unlikely after the first release which was broadcast on BBC24 etc. But also it is about trust. In theory, and perhaps the credibility Brown has is the question that may mediate this, a direct announcement is trusted. A politician looking sincerely into the camera, saying the things that many wanted to hear after the succession of near-scandals, places the speaker as someone in touch and to be trusted. Perhaps it is also timely given Brown's slump in the polls and his loss of credibility in running the economy; though this perhaps assumes too much strategy and quick thinking. It could be the start of a series of broadcasts, from any or all parties, first released to the media and then posted to YouTube maybe. Basically it is the ongoing party political broadcast, though without the introduction suggesting it is time to put the kettle on. Will it work is the big question?