It saves £3 million a year, and that money will go into planting 10,000 trees in residential areas by 2012 (fitting nicely with the 
Conservative's new green ethos), but will the axing of the Mayor's personal Newspaper 'The Londoner' have a negative impact? Direct mail and direct communication is argued to be able to build a relationship of trust between sender and receiver. Receivers feel informed, and that someone cares about informing them, and also get a sense of transparency in what is happening. Livingstone's version of The Londoner was often criticised as being is propaganda tool (Pravda), but if this was true it did not have to have that function. While Boris Johnson's team pursue cost cutting, could the death of The Londoner be a saving he regrets later when the Evening Standard begins to criticise him and he is unable to directly communicate to the majority of Londoners? It is a question, and it is being debated on an Urban75 forum; interesting comments on both sides, and interesting example of the online public sphere in action.
Conservative's new green ethos), but will the axing of the Mayor's personal Newspaper 'The Londoner' have a negative impact? Direct mail and direct communication is argued to be able to build a relationship of trust between sender and receiver. Receivers feel informed, and that someone cares about informing them, and also get a sense of transparency in what is happening. Livingstone's version of The Londoner was often criticised as being is propaganda tool (Pravda), but if this was true it did not have to have that function. While Boris Johnson's team pursue cost cutting, could the death of The Londoner be a saving he regrets later when the Evening Standard begins to criticise him and he is unable to directly communicate to the majority of Londoners? It is a question, and it is being debated on an Urban75 forum; interesting comments on both sides, and interesting example of the online public sphere in action.
